Anna works with traditional Sámi materials such as plant dyed reindeer hide, hand-spun pewter mixed with sterling silver wire, and hand made reindeer antler buttons
TRADITION, PRIDE & SUSTAINABILITY with Simply Sámi jewelry
Created for the modern man and woman, Anna's jewelry fuses old Sámi traditions with contemporary design. Its wearer proudly celebrates Nordic indigenous handcraft, sustainable fashion, and self empowerment
Anna’s jewelry line Simply Sámi is inspired by her Sámi (Nordic indigenous) heritage and dedicated to her grandfather Algot who came from the old Sámi family Pokka. Anna hand make every piece of jewelry herself in her mountain side studio on her farm, and she sells her handcraft online in her webshop (www.simplysami.ca) and at a few retailers spread across Canada and the US
“For me, my reindeer Sámi jewelry is my way to express identity. To stand up for what I believe in. It’s bond back to my family’s roots… a bond with nature. I’m weaving our indigenous Sámi roots together with my present life here in BC as I work the tin thread. I’m building a bridge between traditional and modern times. This heart project of mine, that I call Simply Sámi, is bigger than the jewelry that I’m making… It’s about preserving traditional cultures world wide. And to educate people around the world what this type of handcraft stands for and represents. By hand making Sámi bracelets I’m keeping this old indigenous tradition alive wherever I go and I can spread awareness about Sámi culture to a wider audience. I want to create jewelry that reconnect people with the power of nature, just as it has been traditionally”
Anna feels a great pride to have the opportunity to spread her passion for this ancient handcraft to the rest of the world as well as spreading knowledge about, and speak up for, Sámi people, our sacred land and planet. Anna also strongly believes in timeless, conscious, and sustainable fashion, which is something that Sámi jewelry represent. Sustainability is the Sámi foundation, culture and everyone’s future
“Anna Maria Lengstrand has been given the Sámi Made trademark by the Sámi Council, which guarantees that the product is made by a Sámi person. With the Sámi Made trademark you know that you support sámi businesses and the sámi community. Anna's Sami Made Trademark nr is SM0159.
Sámi Made trademark is owned by the Sámi people and managed by the Sámi Council. The trademark guarantee that a product is made by a Sámi. When you use the trademark or buy products with the trademark, you are supporting the Sámi community. The trademark system implements the Sámi people's right to self-determination over their own culture, traditional Sámi crafts and Sámi products, and to respond to the challenges of the appropriation of Sámi culture"
You find everything about Anna’s jewelry line here: WWW.SIMPLYSAMI.CA
